Event agency & premium staff · Munich

Events that connect.
People that represent.

We create the experience. We provide the people.

From bespoke corporate & brand events to hand-picked hostesses, models and brand ambassadors.

Trusted byRay-BanPradaPaulanerFC Bayern MünchenRed Bull MünchenMcKinsey & CompanyPorschePaneraiJaeger-LeCoultreCelineWestwingSkyBurdaSpotifyLiebherr
Live act at the Ray-Ban brand event in Munich
EventsConcept → execution

From idea
to experience.

Corporate events, brand experiences, store events, summer parties and Christmas parties. Full service, or exactly where you need us.

Explore Events →
GLARE hostesses in dirndls at a reception
PeopleHostesses · Models · Ambassadors

The right people
for your brand.

Hostesses, models & brand ambassadors for trade fairs, corporate, fashion, lifestyle, sport & hospitality.

Explore People →
Brand Message

It’s still a people business. In a world that keeps getting faster and more digital, we believe in the power of real encounters.

We create events that connect people, bring brands to life and create moments that last. People & Events. One experience.

15+

years of experience in events, communication and brand staging

2018

founded by Julia Biemer in Munich

~80

hand-picked hosts & hostesses in our people pool

1

point of contact instead of ten suppliers

Champagne towerTable setting at the Westwing eventHostess in a dirndl for Paulaner Porsche at the Christmas party in the MotorworldGLARE crew getting readyFood truck at a summer party
Julia Biemer, founder of GLARE

“Not just anyone, but the right people.” Julia Biemer knows both sides: as an event planner and as a long-time hostess for global brands. More about us →

What we do

Two worlds. One partner who knows both.

People

The right people make the difference.

As a hostess agency in Munich, we place hand-picked hostesses, models, brand ambassadors and event staff who fit your brand, your company and your event.

Trade fairsCorporateFashionLifestyleSportHospitalityBrand Ambassadors
Explore People →

Events

From first idea to last guest.

As an event agency in Munich, we develop and deliver bespoke corporate events, company events and brand experiences. From complete event management to venue scouting, concept, catering, technology or entertainment, we step in exactly where you need us.

Full Service. Or just what you need.

Explore Events →
Festively lit hall at a company Christmas party
We create experiences people remember ·We bring people, brands and special moments together ·
Testimonials

Trusted by brands we love working with.

Reception at the Luxottica stand

We have worked closely with Julia and GLARE People | Events for many years. From exclusive store events to large brand events, she impresses with her organisational talent, reliability and a special eye for quality and detail.

Working together is easy, professional and flexible, with consistently outstanding results. We look forward to many more projects together.

ViktoriaEssilorLuxottica
References & partners
Fashion & LifestyleLuxottica (Prada, Miu Miu, Oakley, Meta, Ray-Ban, Giorgio Armani), Celine
Sport & EntertainmentFC Bayern München, Red Bull München, Sky, WWP Group
Beverage & GastronomyPaulaner Brewery, Pernod Ricard, Rauch Fruchtsäfte, Paulaner am Nockherberg
Consulting & FinanceMcKinsey & Company, Bayern LB
Luxury & AutomotivePanerai, Jaeger-LeCoultre, Porsche AG
Agency & MediaLobeco, Lehof GmbH, Burda, Avantgarde
All references →

Have a project in mind?

Let’s create something people remember.

Planning an event or looking for the right staff? Tell us what you have in mind. We take care of the rest, or exactly the part you need help with.